Skip to main content

Dorset businesses get lesson in public relations

Dorset businesses hoping to fight back against the recession got together to enhance their public relations skills at a workshop yesterday.

The Dorset Chamber of Commerce & Industry organised the two hour training session entitled "How to make PR work for you."

Speaker Emma James from Tasty Marketing explained to local businessmen how to achieve free publicity, press coverage and profile building. She also spoke about the importance of developing a relationship with media and how to maximise appeal for press releases. Miss James assured the panel that having good communications with the media and the general public would provide 'the icing on the cake for business - new customers, returning customers and recognition.'

"It can help local businesses by increasing their understanding of what PR is and the potential of what it can achieve for them. If you don't talk to the public, someone else will. Businesses, here and now, need to engage with the community on a local basis with wider society in mind." she said.

About eight members from the Dorset Chamber of Commerce & Industry along with other guests interested in developing their PR skills attended the training session. They learnt to distinguish between newsworthy information and synthesise important facts.

Skills education & training services co-ordinator at the Chamber of Commerce, Samantha Ambridge, said: "This workshop was designed to meet the needs of our members' businesses through our money saving services, policy and representation to local and national government."

Comments

Post a Comment

Popular posts from this blog

Viva Brazil

The Christmas and New Year Eve were truly remarkable for me this year as I spent it in fantastic and mesmerising Brazil. My friend Caio was my guide there and as a native he could show me the best of Brazil: not only the touristic parts but also the whole beauty of small towns and suburbs, everyday life, traditions and culture. Considering that not many people speak English there I am so grateful to Caio for making this trip so amazing and stress free for me. Multifaceted and colourful Brazil is known for its nature, culture and rich history. In Brazil you can experience everything from architectural monuments of the colonial era, lively carnivals to  simply   a delicate aroma of coffee floating in the air. Among of all beautiful places Rio De Janeiro surely holds is pr imary position for me. Noisy, picturesque and ever bubbling Rio attracts by its excellent sandy beaches, luxurious hotels, unique sights and state-of-the-art architecture. To visit the city of all B...
Post a Comment
read more

Uzbekistan: reforms to privatization and commercialization and all the way back to command economy

Uzbekistan's transition to market relations determined the state policy in forming and development the class of real property-owners, but in recent years the government decided that this system doesn’t work for Uzbek society. On the first stage of reforms the government was working towards the privatization of state housing fund, small and medium trade enterprises, service, light and food industries, transport and construction. All these formed 52268 owners of trade, consumer services, public catering, and consumer cooperation entities. At the second stage the privatization formed 2 million shareholders of privatized enterprises, 3 million owners of personal household plots, 85 thousand owners of private and small enterprises and 14 thousand of real estate owners. Last, the privatization of industrial giants such as fuel and energy complex, chemical, metallurgical and machine-building industries is conducted, and it's carried out with wide attraction of foreign capital. Howeve...
6 comments
read more

Still under impression from Budrus....

On Saturday I went to Curzon for premiere of Budrus in the UK– an award-winning feature documentary about peaceful resistance as a means of Israeli-Palestinian conflict resolution. To say it was good means to say nothing. It is excellent film, which makes you see behind all these sensational news headlines, shows the conflict on a local level and how it affects people’s lives. Even though I am from Uzbekistan, living in the UK and the problems in the Middle East are far away from me, the film made me feel sensitive about the issue, made me empathize… The plot of the film is unarmed movement organised by Palestinian, Ayed Morrar, who united local Fatah and Hamas members along with Israeli supporters to save his village of Budrus from destruction by Israel’s Separation Barrier. At the end of the premiere filmmaker Julia Bacha told the audience about the process of filming, main characters and their lives today, about Budrus and issues the other Arab villages facing today, about non-viole...
5 comments
read more