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Dorset businesses get lesson in public relations

Dorset businesses hoping to fight back against the recession got together to enhance their public relations skills at a workshop yesterday.

The Dorset Chamber of Commerce & Industry organised the two hour training session entitled "How to make PR work for you."

Speaker Emma James from Tasty Marketing explained to local businessmen how to achieve free publicity, press coverage and profile building. She also spoke about the importance of developing a relationship with media and how to maximise appeal for press releases. Miss James assured the panel that having good communications with the media and the general public would provide 'the icing on the cake for business - new customers, returning customers and recognition.'

"It can help local businesses by increasing their understanding of what PR is and the potential of what it can achieve for them. If you don't talk to the public, someone else will. Businesses, here and now, need to engage with the community on a local basis with wider society in mind." she said.

About eight members from the Dorset Chamber of Commerce & Industry along with other guests interested in developing their PR skills attended the training session. They learnt to distinguish between newsworthy information and synthesise important facts.

Skills education & training services co-ordinator at the Chamber of Commerce, Samantha Ambridge, said: "This workshop was designed to meet the needs of our members' businesses through our money saving services, policy and representation to local and national government."

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